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Digital Signage Solution at BPCL, Mumbai



As a true pioneer would, the company introduced LPG as a cooking fuel to the Indian home in the mid-1950s. And all along, it went beyond selling petroleum, to educate the customer. Besides selling Bitumen, the company pioneered desert road construction, training road engineers. It provided free technical services to industrial customers - big and small - and over time it became a part of the company's culture.

The Challenge/Need

BPCL was looking for a digital solution where they can display the picture of the heads of the company as earlier the same were displayed inside the traditional Photo Frames. To reduce this manual process of replacing the images in the photo frames they were looking for some sort of digitalisation and automation of the process where images of the important cultural figure and the head and public face of the company appear on big screens. 

The Solution

Wallflower’s Advanced Digital Signage system provided BPCL through one of its premium partners a solution where these Image files in the frames were shared in the media library of the software, images inserted in these file were updated at fixed intervals. The updated data was automatically picked by the signage software and displayed on Vertical 55” inch screens. No manual intervention was required since everything was automated by pre-scheduling in the Wallflower Software. The displays will be updated dynamically with any new content and run till the time they are rescheduled.

The Result

The Management and the operational team were happy with the solution since that saved their resources effort and time of manually changing the photos in the photo frame inturn saving printing cost of the content . It became more convenient and attractive since the images were being displayed on Big LED screens in Portrait mode with company branding and not on notice boards or inside closed showcases. As a result they are now planning to set up the same architecture of Digital Signage in their other newly constructed buildings along with other signage others features like displaying welcome messages, training videos, company achievements etc.